The Nationwide Hockey League struck marketing and advertising gold when it held its first Winter season Classic in 2008. The yearly outside recreation performed on New Year’s Working day has grow to be the must-view function of the period, earning praise from each die-challenging and everyday hockey fans alike.
This yr, the NHL and NBC, the tv broadcaster for the sport, are taking an added action to promote the match. The two lately declared a partnership to combine the game’s broadcast with a social media campaign, in a shift that could reward equally businesses.
“We’re running the social and broadcast integration to check the performance and analyze the info,” Michael DiLorenzo, senior director of social media advertising and marketing and strategy at the NHL. “It must increase our Facebook Admirer base, due to the fact folks need to ‘like’ the webpage to enjoy. It also will create a window into the celebration for these who might not be in front of the television.”
The idea is to get even much more enthusiasts tuned in and engaged with the recreation, according to the social media consulting company that is running the marketing campaign.
Several “watch and earn” contests will be featured prominently on equally NBC and the NHL’s Facebook and Twitter pages. Contestants that are enthusiasts of both on Fb or Twitter followers will have a likelihood to acquire both a Honda CR-Z auto, or excursions for four to the two Universal Orlando Studios and the forthcoming 2011 NHL All-Star Game.
The two the NHL and NBC are not new to such social media strategies, but this is the 1st time they have collaborated on a single.
Beginning 콕티비 , NBC will begin having image submissions from fans of its Fb website page. Numerous of the pictures will be selected to air throughout the sport. The community will also promote the social media campaign all through the day top up to the match, such as throughout the Rose Bowl higher education football sport.
The NHL has prepared its initial promotional Tweet for December 31. For the duration of the sport, the NHL may possibly request fans to retweet messages and the first to reply will get a prize.
This calendar year will be the fourth installment of the Winter Basic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Subject, usually the home of the National Football League’s Pittsburgh Steelers. Other Winter Traditional places have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.